Paperback

John Wiley & Sons, 2007

$4.99 ebook/$24.95 paperback

Discarding elaborate theories, models and jargon for common sense and street-smart advice, Brand Management 101 offers a refreshing new look into the world of Marketing based on lessons learnt in the real world. Whether you're a Marketer, a student or someone with an interest in the subject, you won't think of Marketing quite the same way again after reading Brand Management 101!

101 Lessons from real world Marketing-

• What developing great TV advertising and dating have in common.
  

• Why shopping is like speed dating.
  

• What dealing with a burglar in your home can teach you about defending against competition
  

• What Greek mythology can teach you about pricing decisions.
  

• The Ps of Marketing no textbook teaches you about.
  

And much more…

Non Fiction Bestseller:

Borders

Kinokuniya

Times NewsLink

4.0/5.0

Average Amazon rating

"Useful guidelines for brand builders in the form of 101 lessons from a field tested pro. Easy to read. Anyone working on brands can't help but find tips they can use."

- David Aaker

Chairman, Prophet Brand Strategy

Author, Brand Leadership and Building Strong Brands

"Never have lessons been so pleasant and easy to understand. After finishing Mainak Dhar's 101 lessons you'll be ready for any marketing exercise. This author has had hands-on experience and it shows clearly over these pages. Pay attention in this teacher's class!"                                                  

- Allein Moore

Editor, AdAsia

"A beautiful book about marketing. If you like advertising and marketing, this is an excellent book for you. On a par with David Ogilvy's at their best."

- Bookreview.com

"Written in a conversational style and using simple analogies from day-to-day life, it makes marketing more accessible and also helps bridge the gap between marketing theory and practice."

- Book Marks

Singapore Institute of Management

"Just as we thought everything that could possibly be said about marketing management has been put down on paper, marketing expert Mainak Dhar comes out with a new book, Brand Management 101: 101 Lessons From Real-World Marketing, to prove us wrong....Dhar discards elaborate theories, models and jargon, and speaks as if he were a personal coach. "

- Jocelyn Lau, China Daily

"..offers splendid reading pleasure by blending these tips with his practical experiences and highlighting his strengths as well as weaknesses that he learnt about."

- Nayanima Basu, Indo Asian News Service